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Loyalty Features

Everything You Need to Grow Customer Loyalty

Loyalty brings your digital loyalty cards, customer rewards, targeted campaigns, push notifications and customer insights together in one simple platform designed to help independent businesses bring customers back more often.

Customer scanning a loyalty QR code beside digital rewards, campaigns and Spin to Win features.

Digital loyalty cards

Create branded loyalty cards using your own logo, colours and rewards.

Targeted marketing

Send campaigns and rewards to the customers most likely to respond.

Engaging promotions

Use special rewards, push notifications and Spin to Win to bring customers back.

Turn customer visits into lasting loyalty.

Loyalty brings your digital cards, customer rewards, marketing campaigns and business insights together in one simple platform.

Start with a branded loyalty card, then introduce more powerful tools as your business grows.

Create fully branded digital loyalty cards
Add stamps and redeem rewards by scanning a QR code
Give customers one account across participating businesses
Keep customers connected through Wallet passes
Branded digital loyalty cards in the Loyalty app

Stop sending the same message to everyone.

Customer segments help you organise people according to their activity, behaviour and relationship with your business.

Create groups for inactive customers, regular visitors, VIPs, birthdays, reward progress and more.

Create dynamic and manual customer segments
Identify customers who have stopped visiting
Recognise your most loyal and valuable customers
Use segments as the audience for campaigns

Explore Customer Segments

Customer segments displayed in the Loyalty business dashboard

Reach customers at the right moment.

Create targeted campaigns that send messages, offers and rewards to selected customer groups.

Campaigns can be sent manually or triggered automatically when a customer joins a segment.

Send one-off marketing campaigns
Build automated win-back and VIP campaigns
Deliver messages through Activity and push notifications
Track recipients and notification delivery

Explore Marketing Campaigns

Targeted marketing campaign being created in Loyalty

Give customers a reason to return.

Go beyond standard stamp rewards with birthday treats, VIP rewards, seasonal offers and personalised promotions.

Special rewards can be granted manually, sent through campaigns or won through Spin to Win.

Create birthday, VIP and promotional rewards
Set reward expiry dates, icons and colours
Grant rewards to individuals or customer segments
Send push notifications when rewards are added

Explore Special Rewards

Special customer rewards displayed in Loyalty

Turn rewards into an experience.

Spin to Win lets businesses create branded prize wheels using their existing special rewards.

Control the prizes, colours, display labels, winning odds and how often customers are allowed to spin.

Create branded prize wheels
Set weighted odds for every prize
Limit spins by day, week, month or custom period
Add winning rewards automatically

Explore Spin to Win

A colourful Spin to Win prize wheel in Loyalty

Give staff access without sharing passwords.

Add staff members with their own accounts and control exactly what each person can do.

Permissions help keep important business settings secure while allowing staff to complete their everyday tasks.

Give every staff member their own account
Control scanning and reward permissions
Restrict access to staff management and insights
Record which staff member completed each action

Explore Staff Accounts

Staff accounts and permissions in the Loyalty business dashboard

Make better decisions with real customer activity.

See how customers interact with your loyalty programme, including visits, stamps, rewards and campaign activity.

Use these insights to recognise your best customers, identify people who have stopped visiting and plan more effective promotions.

Track customer visits and scans
See earned and redeemed rewards
Monitor campaign recipients and delivery
Identify patterns in customer behaviour
Customer activity and insights displayed in Loyalty

Start simple.
Grow when you are ready.

Begin with a branded digital loyalty card, then add customer segments, campaigns, special rewards and interactive promotions as your business grows.

Ready to Bring More Customers Back?

Create your Loyalty business account and start building a loyalty programme that can grow with your business.

Create Business Account