Reach people with messages that feel more relevant.
Not every customer needs the same message. Someone who visits every week should be treated differently from someone who has not returned for two months.
Customer segments help you organise people into useful groups based on their real activity with your business.
Find the customers who need your attention.
Create segments using practical conditions such as how recently someone visited, how many stamps they have collected or whether they have a reward available.
Combine multiple rules to create an audience that matches exactly what you are trying to achieve.
Customer groups that update automatically.
Dynamic segments are recalculated using current customer activity, so businesses do not need to maintain lists by hand.
When a customer visits, earns a reward or becomes inactive, their segment membership can change automatically.
Turn customer groups into useful action.
Segments become most powerful when they are connected to marketing campaigns, special rewards and automated customer journeys.
Use an inactive customer segment for a win-back campaign, reward regular visitors with a VIP treat or send a reminder to customers who are close to earning a reward.
Better targeting.
More relevant customer experiences.
Use customer segments to understand who your customers are, how they behave and what might encourage them to visit again.