Privacy Policy

Introduction

This Privacy Policy explains how Loyalty, powered by Yalty, collects, uses and protects your information when you use our website, customer loyalty services, or business tools.

We believe loyalty should be simple, transparent and built around trust. We only collect information needed to provide and improve the Loyalty service.

Information we collect

The information we collect depends on how you use Loyalty.

For customers, this may include:

• Your name and email address
• Your Loyalty account details
• Businesses you interact with
• Rewards, stamps and loyalty activity
• Device and usage information

For businesses, this may include:

• Business name and contact details
• Business address and location information
• Branding details such as logos and colours
• Staff accounts connected to your business
• Customer loyalty interactions and analytics

How we use your information

We use your information to provide and improve the Loyalty platform.

• Create and manage customer and business accounts
• Process loyalty scans and rewards
• Show customers participating businesses
• Provide insights and analytics to businesses
• Improve security and prevent misuse
• Send important service notifications

Location information

Businesses may provide address information so customers can discover participating locations nearby.

If location-based features are enabled, customer location information may be used to show relevant nearby businesses. We do not sell your location data.

Notifications

Loyalty may send notifications relating to your account, including stamps collected, rewards earned, and important service updates.

Businesses may also send promotional messages or offers where supported and where you have provided permission.

Analytics

We collect basic analytics to understand how Loyalty is used, improve the service, and help businesses understand customer engagement.

Analytics may include page views, interactions, loyalty activity and general usage trends.

Sharing your information

We do not sell your personal information.

Information may be shared with businesses you choose to interact with through Loyalty so they can provide rewards and manage their loyalty programme.

Data security

We take reasonable steps to protect your information and keep your data secure.

Access to customer and business information is restricted to authorised users and systems required to operate the Loyalty service.

Your choices

You can choose whether to use Loyalty, interact with businesses, enable notifications, or save Loyalty to your device.

You may request access, correction or deletion of your personal information by contacting us.

Changes to this policy

We may update this Privacy Policy from time to time as Loyalty grows and new features are introduced.

Contact us

If you have any questions about this Privacy Policy or how your data is handled, please contact the Yalty team.